Lucia is a motion and stills campaign producer in Los Angeles, and runs a creative studio called Her (www.herstudioco.com). 

For as long as she could remember, she had a fondness for entertainment and a passion for giving back. Having grown up in subsidized housing for most of her life, she empathizes with marginalized communities. 

As a tween, she would design and hand-code websites for local businesses to help her mother pay rent. She was also blogging on Xanga and LiveJournal long before anyone knew what the Internet was - that either makes her sound really old or really nerdy. Or both.

In 2010, Lucia created an empowering print publication for women called Zooey that ran for 5 years. There’s a whole Wikipedia page on it. The magazine, which was distributed in over 200 stores nationwide including Barnes & Noble, featured names like Kristen Bell, Sara Bareilles, Constance Wu, Gina Rodriguez, and many more. 

Eventually, Lucia found her way to public relations as well as the non-profit sector during her last year of college (she’s a UCLA Bruin, baby!).

She is very passionate about hiring and casting diverse talents, and social causes including: inclusivity in entertainment, the current global immigration and refugee crisis, women's rights, and racial justice. The list drags on, but you get it. She cares about a lot of stuff and loses sleep over them.

Her marketing and creative contributions to the nonprofit Tiyya paved the way for the organization's outreach expansion in the refugee community. 

She also spent 16 months working with Families Belong Together in their influencer and celebrity marketing department, helping to raise awareness on the current border crisis. In addition, she hosted several successful donation drives for migrant shelters in Tijuana. 

During this pandemic, she is producing more films including “In the Visible,” a short doc aiming to uplift the Asian American community.

Lucia is overly empathetic (it’s sometimes tiring), works a lot but loves it, and somehow manages to catch up on episodes of Killing Eve.

One day soon, she’d like to help produce films and television shows with more folx of color. And save the world from utter doom.

Press: San Jose Mercury News, Folio Magazine, Inspired By This, Taylor Magazine, Project for Women, Voyage LA, Washington Post’s The Lily